Top 4 Facebook Marking Tips

The quilting industry relies on Facebook to market themselves to quilters. If you have not yet read Top 6 Marketing Mistakes, read it first. QuiltingHub and Quilters' Travel Companion have helped guide you since the beginning. Here are our top tips to market your quilting organization on Facebook:

1. Clear Logo & Visual Cover Photo

Your logo should have your organization's name clearly visible. Your cover photo should represent a clear idea of what your organization is about. If you have a shop, it should be an all encompassing shot of the inside of the shop. If you are a long armer, show a photo of a finished quilt with the long arm machine in the background. If you are a guild, show a photo of presenters at the front of your meeting room and a large room of guests. If you are an online shop, show a photo of quilting products being packaged with many more products behind you. One snapshot that will clearly display to your viewers what you are or do. Contact us for help.

2. Posts

Your post content should be as visual as possible with the plan of keeping your followers engaged and wanting to be more involved or visit you. Sales, completed projects, event activity, and new products/projects have the most impact. Keep in mind what would bring you into your shop or organization and post photos of those things.

For quilt shops:

• Post a sign on a sale table. This way you do not need to describe it. The photo says everything. After you create the sign, this post will take seconds from your phone to post.
• Post photos of new stuff with a sign that says “new in the shop.”
• Post photos of completed projects. Have the quilter hold up the quilt, snap it, and post it. Get their permission to put their name in the post (this should be clickable if done right). In the text, say good things about them, and something of why your followers should visit the shop. This grows your followers very fast because they will share the post of you saying good things about them to everyone they know.

3. Events

If your organization has events, post the events in the events section of your Facebook page. Again, use photos more than words to describe the event. It could even be a photo of a sign and a complete project that is the result of the class. This photo should say it all. Do not make your followers think about what this event is. Let the photo say it.

4. Post Frequently

When your followers grow to exceed 1,500 people, you will see a shift in results. Use the tips above to grow to 1,500 and keep doing them afterwards. Your local people will become more and more engaged and your organization will grow. Businesses should post at least three times a week, with daily posts being your target. Nonprofits should post a few times a month.

Once you get to 1,500 people, you can hire a quilter to manage your posts for you as needed. You may need this time to handle the extra customers and the extra income will pay for the part time Social Media person.

Summary

Photos are the key. We are a visual industry. Use it correctly.

The most successful quilt shops all have the same chemistry and resources in the shop. They have 1,500+ Facebook followers, classes, smiling/helpful staff, excellent marketing, and a social media person planning and posting marketing on Facebook. Those who do not take these steps tend to struggle longer. Every successful shop will tell you this is the way to keep your locals engaged and grow.

Do not forget your out of town quilters. QuiltingHub and Quilters' Travel Companion are the top ways to earn income. Become a member today.

Contact us for help or read the related articles below this article.