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Using Facebook Business Pages Effectively

Summary

We all know Facebook is important at growing your organization, but what should we look at and do when we start a business Facebook page?

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Using Facebook Business Pages Effectively

Facebook and other forms of social media are become more and more important to help our guilds, shops, services, and products be visible to more quilter's and interact with them. Years ago we would never have imaging how vital it would become. To reach the younger (young is a state of mind, not an age), we must be in their medium -- social media.

Using Facebook Business Pages Effectively

 

Understanding the Purpose

First, know that you can create two types of pages:

  1. Personal Page - This is meant for a person and limits to 5000 friends.
  2. Business Page - This is meant for any organization and has no limit to the number of fans that can like or follow your page.

When setting up a page make sure it is a business page.  You can access as many business pages as you need under one personal login.  The purpose of the page is to communicate with your fans, grow the number of fans, and motivate them.  You may be keeping them informed if you have a guild.  You will likely be motivating or touching base with them if you have any other quilting business.

Purpose

 

Creating a Page

Creating a page is deceptively simple.  Login to Facebook and on the top right click the arrow and select Create Page.  Follow the directions until complete, and you have a page.

 

Getting Likes

You want as many page likes as possible.  This is painfully slow at first, so be patient.

  • Your existing email communications with your customers/members should now include 'Like Us' or 'Visit Us' on Facebook with a link to your new page.
  • Your printed material should also include this.  Letter head, newsletters, and business cards.
  • Links from other sites, like QuiltingHub should include your Facebook page.
  • Put it on any signage at your location.
you are in control

 

Maintaining Your Page

What you post and how frequently depends on you.  The rule of thumb is post things of interest to your followers from three times a week to daily.  If possible, it should be something they can interact with and would enjoy sharing with others.  You will want to post things that will drawn attention to your cause/guild/business even when it has been shared with a friend of a friend.

Post projects, ideas, quilts from customers/members, new things, events, and anything else that seems to get the positive reaction you desire.

you are in control

 

Additional Notes

  • Be patient. Start slow if you need to.
  • Hire a teenager or pre-teen to manage this for you.  They often know what to do more than we do.
  • QuiltingHub is as important as Facebook, so you can do much of the same things with it that you can do with a Facebook page.  However, the posts are events.  Make sure you put in all that you can.

 

Check This Out!

Check out the most popular tool on QuiltingHub. Use the search 'Map Of Resources' or the 'Resources Trip Planner' to the right (or below).

 

Glossary

Posts
Smaller blocks, often colored fabric, which are used to join the pieces of sashing together.
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Quilting Contessa
Quilting Contessa is a collection of various authors around the world that have submitted articles for the QuiltingHub 'How To' quilt wiki.  These are authors that do not write enough to have their own authorship, yet provide valuable content for the site.  If you wish to submit an article, contact us on QuiltingHub.
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