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Maximize Your Quilt Shop Listing on QuiltingHub
QuiltingHub's Goal
Most of you know that QuiltingHub is committed to making sure you get the most out of QuiltingHub and to grow the quilting industry. To do that, we need to make sure every quilt shop realizes that by working together on the items listed in this guide, we will all grow the industry.
Marketing Changes in Last 10 Years
Quilters went from using books and magazines to using the internet. Most of the major quilters we know have a sizable internet presence. You can use QuiltingHub to your advantage like they do.
The most important things to do will be adding your shop photos, events (sales, shops hops, and classes), and making sure your likes/ratings are as high as possible. Shops that do this will get more business. The shops that delay doing this will hand the business to the neighboring shops that have already done it.
Adding Your Photos
Add your shop logo and include your shop name clearly in the logo.
The four other images you should add include:
- Photo of the front of the shop
- Photo of shop fabric (as beautiful as possible)
- Photo of shop fabric or more of the store (as beautiful as possible)
- Photo of happy students in a class (if you teach classes), or another fabric/shop photo.
Adding Your Events
About half of the way quilters find you are through your events. The sales and shop hops are visible on the Trip Planner. The classes are visible on local maps. All your events are visible on lists and your listing detail page. You can not afford not to add these events. Failing to add your events simply gives the business to your competitors.
When quilters travel, they will stop in at shops with sales and shop hops. Once they arrive at their destination, they will take classes. But none of this happens if you do not post your events.
After you add your first event, they are pretty easy. To add an event, click the green add an event button found at the bottom of your listing detail page.
Get Likes & Ratings
Today, most quilters will use the quality of the likes and ratings on your QuiltingHub detail page to select which shops in your area or along their trip to visit. The process is simple:
- First, manually email your closest and most trusted supporters and ask them to like and rate you on QuiltingHub. It takes 5 ratings before your rating appears. By starting with it higher, the rest of your customers will likely copy that rating.
- Second, after #1 has played out and the likes and ratings are complete; ask everyone else (in your next newsletter and Facebook).
- After #1 is complete, put the like/rate us icon on your website, cash register, front door, the walls of your shop, newsletter, receipts, class announcements, and all handouts.
Clickable Icon
HTML Code To Cut And Paste Onto Your Site
Downloadable Sign
You can download an image or a document to print the sign above.
Finish The Completion Guide
Follow all the steps in the red "Page Completion Guide" button found on your listing detail page. These will include:
- Shop description
- Hours
- Products, services, and brands
- Link to QuiltingHub on your website home page. This can be any link to any part of the website. More examples of what you can link to are found below:
Other Link Examples
The following are link examples you can use on your website, newsletters, and blogs:
Clickable Icon
HTML Code To Cut And Paste Onto Your Site
Check This Out!
Check out the most popular tool on QuiltingHub. Use the search 'Map Of Resources' or the 'Resources Trip Planner' to the right (or below).