Get More Customers To Your Quilt Shop?


The quilting age demographics is now younger than it was 5 years ago. The way we attract and retain these younger customers is completely different than we as shop owners are accustomed.

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Get More Customers To Your Quilt Shop?

No one can argue less brick  & mortar quilt shops are open today than there were five years ago. Also, the demographics of the quilters have changed in the last five years (read QuiltingHub Demographics). It does not take a rocket scientist to see the two are related. We have more younger quilters, and the way they think and act is completely different than most quilt shop owners are accustomed. Not knowing how to adjust or not being willing to adjust to them is hurting the shops.

A private discussion has begun in the QuiltingHub Quilt Shop Forum, which is only for QuiltingHub quilt shop members, brand members, and their reps. This keeps the discussion private and away from your customers. If you are already a member of QuiltingHub, click the forum.  If you are considering membership, visit QuiltingHub membership benefits and fees for more information.  Either way, here are some highlights of the first few points for attracting younger customers.

Younger quilters (generally those who use computers and smart phones) have some general characteristics:

The Younger Customers
Older (What we are use to)
  • Search the internet for shops & information.
  • Ask friends or read books.
  • Refer friends electronically.
  • Refer friends verbally.
  • Use online ratings & likes to decide to visit.
  • Use friend referrals to decide to visit.
  • Learn from online videos (like YouTube).
  • Learn from classes & guilds.
  • Use pre-cuts & kits. Less from scratch.
  • May do kits or scratch projects.
  • Buying online is normal.
  • Buy in stores and some online.
  • Seek price over quality.
  • Seek quality & relationships.

    In Summary

    Young quilters use your web presence to find, decide to visit, and rate you. Their sources of information are Facebook, your website, and shop search sites like QuiltingHub. If you are not on the web and not on a shop list, they do not know you exist. If you are on the web, but have few likes or ratings; you will most likely be ignored. The way to fix this is to do the following:

    • Have an active Facebook page.
    • Have an active website.
    • Be on quilt shop list sites (like QuiltingHub).
    • Get likes & ratings on Facebook & QuiltingHub.


    Additional Comments to QuiltingHub Members

    Some quilt shops get more traffic from QuiltingHub than others. When we delve into why that is, we discover that shop owners need to have a complete listing, enter their events, and get their rating/likes up. To do this, we suggest the following:

    • Click the Page Completion Guide on your detail page.
    • Enter your events. This is very important.
    • Get your QuiltingHub shop page likes and ratings up. This is VERY important.

    If you have not done these things, you may see lackluster performance depending on your area.  If you have done it, you have success.


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