Attract More Quilters To Your Guild and Shows
Regardless of where your group is located, it is hard not to realize more and more younger quilters are in the field. The demographics of the quilters have changed in the last five years (read QuiltingHub Demographics). If you want to take advantage of this, you first need to understand the market. Younger quilters think and act is completely different than we may be accustomed. Not knowing how they think and act can hurt our businesses. Here are some thoughts on attracting younger members & visitors.
A private discussion has begun in the QuiltingHub Quilting Groups Forum, which is only for QuiltingHub Group members. This keeps the discussion private and away from the general public. If you are already a member of QuiltingHub, click the forum. If you are considering membership, visit QuiltingHub membership benefits for more information. Either way, here are some highlights of the first few points of the younger group members.
Younger quilters (generally those who use computers and smart phones) have some general characteristics:
The Younger Patrons
Older (What we are use to)
Search the web for information.
Ask friends or read books.
Refer friends electronically.
Refer friends verbally.
Use online likes to decide to visit.
Use friend referrals to decide to visit.
Young quilters use your web presence to find, decide to visit, and rate you. Their sources of information are Facebook, your website, and quilting group search sites like QuiltingHub. If you are not on the web and not on a group list, they do not know you exist. If you are on the web, but have few likes; you will might be ignored. The way to fix this is to do the following:
- Have an active Facebook page.
- Have an active website.
- Be on group list sites (like QuiltingHub).
- Post your events (shows & meetings) on QuiltingHub.
Additional Comments to QuiltingHub Members
Some groups get more traffic from QuiltingHub than others. When we delve into why that is, we discover that groups need to have a complete listing, enter their events, and get their likes up. To do this, we suggest the following:
- Click the Page Completion Guide on your detail page.
- Enter your events. This is VERY important. They find you from your events.
- Get your QuiltingHub shops page likes up. This is will help.
If you have not done these things, you may see lack luster performance depending on your area. If you have done it, you have success.
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