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Why Quilt Shops Fail - The Biggest Mistakes

Summary

The demographics of quilt shops and quilting customers is changing. Many quilt shop owners do not adapt to the market changes and they fail. Read the tips to success!

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Why Quilt Shops Fail - The Biggest Mistakes

The demographics of quilt shops and quilting customers is changing. Many quilt shop owners do not adapt to the market changes and they fail. QuiltingHub has been helping quilt shops to market themselves (like a co-op) for many years. In addition, many quilt shop owners and marketers have put together tips to help the shops. Most are largely ignored by the shop owners, and they fail. Here are our top tips to success:

Why Quilt Shops Fail - The Biggest Mistakes

 

1. Market Yourself

Quilt shop owners start a shop because they are good at quilting. Some are not good with people, and almost all of them at not good at marketing or accounting. You should be spending 10-12% of your profits on marketing and advertising. If you are not making a profit, this is even more critical. QuiltingHub has huge value if you activate your membership ($8/mo), get ratings, and add your sales/classes to the events calendar. Best value for the $ in the industry.

 

2. Accounting and Profit

If you are asking yourself "What is the best way to make a profit?" You are not alone. Read these 15 Steps to opening and running a profitable business.

success vs failure

 

3. Customers

Always greet your customers with "may I help you?" regardless of age, sex, tattoos, nose rings, hair color, or race.

 

4. Rotate Your Fabric

Constantly be getting new fabric and put sales on the old stuff. You will not get repeat customers if nothing changes in your shop.

 

5. Read Social Media Tips

Ellen Ault, of Happy Apple Quilts in Tampa FL, has been writing valuable tips for years to help shop owners grow. Do not ignore tips from one of the most successful shops in the US.

Ellen Ault of Happy Apple Quilts

 

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Quilting Contessa
Quilting Contessa is a collection of various authors around the world that have submitted articles for the QuiltingHub 'How To' quilt wiki.  These are authors that do not write enough to have their own authorship, yet provide valuable content for the site.  If you wish to submit an article, contact us on QuiltingHub.
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